The Short Version:

Brandt Krueger is a technology and event professional with over 20 years of experience in the industry. He is a keynote speaker, author, and consultant known for his expertise in event technology, virtual events, and event strategy. He is currently the Senior Production Manager at EideCom, a meeting and event production company based in Minneapolis, MN, and has worked with numerous companies and organizations to help them effectively leverage technology for their events. Brandt is a regular contributor to industry publications and a sought-after speaker at events and conferences around the world. He is passionate about the power of technology to bring people together and create meaningful experiences.

 

The Long Version:

Despite a promising career in theatrical lighting and design, less than a year out of college he made the initial contacts that would draw him away from the theater and into hotel ballrooms around the world. Over the course of his 18 year career with metroConnections, a Minneapolis-based meeting and event production company, Brandt touched almost every aspect of a typical corporate meeting or event. From the loading dock to the “C Suite”, he’s dealt with it. Originally hired to help build (literally) their event decor fabrication shop, and to manage their growing event rental inventory, Brandt quickly moved into more technical roles, including interactive game design for team building events, and designing the company’s first website.

As the fabrication shop grew, Brandt bowed out and moved exclusively into a full time technology role. Stage management experience made him a natural for the tech table, and he became the go-to show caller “on the headset” for most of metroConnections' large-scale meetings and events, with side orders of video editing, presentation design, and other content creation.

With hundreds of productions under his belt, Brandt began to realize there was a gap in the knowledge of a lot of meeting and event planners. Their eyes would glaze over when looking at an AV bid, or they felt like they were getting “taken” by unscrupulous vendors. Around 2001 he started teaching classes and developing content for the Event Leadership Institute. He realized he had a talent for making technology accessible and easy to understand, and more importantly, he really enjoyed doing it.

In 2014 Brandt left metroConnections to devote himself full time to education and consulting in the industry, in an effort to help planners make better-educated decisions when it comes to event technology, but also to generally make corporate meetings and events “suck a little less, every day.” Through his work with the Event Leadership Institute, during the COVID-19 pandemic almost 4000 planners and others took his classes on Technical Meeting and Event Production and Virtual Event and Meetings Management. He wrote MPI’s Hybrid Meetings Playbook, which has been downloaded globally tens of thousands of times, and is the Event Technology correspondent for Smart Meetings Magazine.

In 2022 he began freelancing with EideCom, an audiovisual and production company based in Minneapolis. After almost a dozen successful productions, he was brought on full-time as EideCom’s Senior Production Manager. He now helps provide AV and Production Services for EideCom’s growing list of Fortune 500 clients.